江苏国际频道报道——2021江苏品牌创新发展高峰论坛暨江苏省品牌学会换届大会在南京举行

原创 Hello Jiangsu Hello Jiangsu 

7月16日，由江苏省品牌学会主办的2021江苏品牌创新发展高峰论坛暨江苏省品牌学会换届大会在南京举行。此次论坛围绕江苏品牌的创新发展之路展开，并进行了江苏省品牌学会第三届换届大会。

On July 16, the 2021 Jiangsu Brand Innovation and Development Summit Forum • Election Conference of Jiangsu Brand Association hosted by the Jiangsu Brand Association were held in Nanjing. The forum was launched around the innovative development of Jiangsu brands, and held the third election of the Jiangsu Brand Association.

行业专家学者就江苏品牌发展，危机公关等主题发表演讲，共同探讨如何打造江苏品牌，并结合国家发展战略进行产品品牌升级。

Industry experts and scholars gave speeches on the development of Jiangsu brands, crisis public relations and other topics to discuss how to build Jiangsu brands and upgrade the brands in accordance with national development strategy.


省品牌学会副会长、明屹咨询首席顾问、著名企业危机管理媒体公关专家郭明全教授在演讲中提出了企业公关的七点启示，如公关不等于攻关、危机公关需要自省而非自夸等等。

In addition, Vice President of Jiangsu Brand Association, Chief Consultant of Ming Yi Consulting Professor Mingquan Guo delivered a keynote speech, summarizing seven inspirations for the company from the incident, such as public relations is not only about tackling problems, handling public relations crisis requires introspection rather than boasting, and so on. “PR could help enterprises build good relationship with their customers”, he said. 


省品牌学会乡村振兴委主任、南农大经管院教授周曙东教授则就农业品牌，乡村振兴话题，讨论了农业品牌发展之路上面对的机遇和挑战，并将品牌发展和乡村振兴相结合，帮助江苏推动农业品牌建设。 

Director of the Rural Revitalization Committee of Jiangsu Brand Association, Professor of the School of Economics and Management of Nanjing Agricultural University Zhou Shudong delivered a speech about rural revitalization, discussing the opportunities and challenges of the agricultural brand development. He said that high-quality development is an important starting point in agricultural development and ‍‍developing agricultural brands is a sign of high-quality development. ‍

江苏本地企业也积极参与到此次论坛中来，分享行业发展经验。

Jiangsu local enterprises also actively participated in this forum to share industry development experience.

江苏洞庭山矿泉水集团有限公司营销副总张荣良表示，企业十分重视品牌建设，自成立以来就坚持用好的产品和服务回报社会。自1998年成立到今年，公司在苏州、无锡、常州、南京等地，每年为高考考生提供纯净水。此外，品牌积极参与社会活动，是2012年中非论坛、2013年中欧政党高层论坛等重大活动唯一指定用水。

Zhang Rongliang, Deputy Marketing Manager of Jiangsu Dongtingshan Mineral Water Group Co., Ltd., told that since the establishment, the company provides drinking water for candidates while college entrance examination. The company focuses on improving quality of products and service, at the same time, try to give back to the society. 


圣美伦（南京）香水有限公司总经理周信钢是一名调香师，一直想打造属于中国人的香水品牌，打造高品质的亲民产品。他表示，品牌一定要建立在自己国家的文化基础上，于是企业以西厢记的爱情故事为原型，用调香工艺和中国红打造出了属于中国的香水，到国外参展并收获一致好评。

Zhou Xingang, General Manager of Saint Melin, Perfume (Nanjing), said that they want to build a brand that belongs to Jiangsu, to China, and traditional Chinese culture is the confidence that they develop brand in this way.

成立于1998年的江苏光芒新能源股份有限公司提出“匠心光芒，红心百年”的口号，坚持用匠心打造优质产品。品牌总监张雷表示，从开始的厨卫家电到今天步入新能源行业，品牌积极响应国家的低碳号召，在传承传统的基础上，紧跟形势做出创新和发展。

Zhang Lei, Brand Director of Gomon, shared that they want to create a high-quality product and build up an excellent brand with ingenuity which could benefit the society for a century.

为了解决老年人养老的问题，试图通过建立老年幸福生活平台给老人提供全天候的服务，帮助他们走向幸福生活，东方惠乐集团这个以“孝”、“爱”文化为核心的品牌由此诞生。面对汹涌来临的老龄化现象，董事长陶金海坚持‍‍养老事业和养老产业协同发展的创新理念，让品牌在创新中前行，在规范中持续壮大，努力成为民族养老标杆品牌。

According to Tao Jinhai, Chairman of Dongfanghuile Group, facing the fact of population aging, the innovative concept should be developed coordinated with market norms.


The forum carried out the re-election of Jiangsu Brand Association. Xu Haoran was elected as the Chair. At the same time, the conference announced the membership of its Senior Expert Advisory Committee and the list of new secretaries. 


江苏省品牌学会由江苏省一批高校的专家、学者以及企业家于2009年成立，主要的目的是助推江苏品牌，实现品牌振兴。江苏省品牌学会副会长、南京航空航天大学经济与管理学院副院长王子龙表示，学会成立11年来为江苏的企业提供决策咨询服务，制定品牌战略规划方案，培训了大批的品牌规划专业人才。学会注重产、学、研的结合，在高校‍内进行品牌研究，学会作为品牌推动者与企业‍‍搭建桥梁，为江苏的品牌做出贡献。


江苏省品牌学会自2010年12月成立以来，致力于品牌理论应用研究和品牌实践创新服务，致力于搭建面向江苏、辐射全国的各行各业品牌管理综合服务平台，为企业、公共服务部门提供品牌诊断、品牌定位、品牌孵化、品牌推广、品牌保护、品牌交易等全方位品牌管理服务。

Since its establishment in December 2010, Jiangsu Brand Association has been devoting to the research on the application of brand theory and the service of innovative brand practices. Building a comprehensive brand management service platform for various industries in Jiangsu and across the country, Jiangsu Brand Association provides comprehensive brand management services such as brand diagnosis, brand positioning, brand incubation, brand promotion, brand protection, and brand trading for enterprises and public service departments.